Virginia Street – Weekly Update September 20, 2019


This week, construction operations advanced slightly north to Vassar Street.
Beginning later next week, construction operations on Virginia Street will gradually progress north to Center Street from the current construction limits at Vassar Street.  As construction on Virginia Street moves northward, the road will be open to southbound-only traffic between Center Street and Regency Way. Two-way traffic will remain in place on Virginia Street south of Regency Way and north of Center Street.
Northbound traffic will be detoured at Regency Way to Wells Avenue to Vassar Street to Holcomb Avenue. At the Holcomb Avenue/Burns Street intersection, Sierra Nevada Construction will create a left turn from northbound Holcomb Avenue so drivers can access Virginia Street from Center Street.
The RTC plans to reopen the segment of construction on Virginia Street from Mt. Rose Street to Plumb Lane back to two-way traffic in November.

Watch the weekly project video HERE.


The RTC/SNC Project Outreach Team can help promote your special events to the community. Tag RTC and SNC on your social media posts and we will share it on our social media channels.


All good things must come to an end, but that doesn’t mean you shouldn’t make a party out of it!  Come celebrate the last day of Summer with DJ Mojo JoJo spinning to a bevy of drink specials, Long Drink Popsicles and our “soon-to-be-famous” Boozy Shaved Ice!  There will be giveaways and fun surprises – so don’t miss this last call for Summer fun!

Pee-Wee’s Big Adventure meets Halloween! The Emerson will host DJs, cocktails, stilt walkers, scary clowns and a bounce house on Saturday, October 5! Kids welcome until 5 p.m. so come get your face painted and have some fun! Adult beverage specials all day.  DJs start 6 p.m.

Midtown Business Marketing Success

Ellie with Midtown Community Yoga includes construction information in her updates to customers. “Providing my clients with current information about the status of our street and letting them know we are open for businesses is key,” she said.

Do you have a business tip to share? Call (775) 300-1848 or email and we will include it in the weekly update.

Midtown Minute

Each week, Lotus Radio airs a Midtown Minute, advising the community about important Virginia Street Project information. We would like to include more business owners in the weekly radio spot. If you would like to record a Midtown Minute, letting your customers know how to get to your business during construction, please reach out to Lauren Ball, RTC Public Information Officer at (Business owners need to be available on Thursday afternoons to record the segment at Lotus Radio studios on Plumb Lane.)

Thank you to everyone who came to the End of Summer Soiree on St. Lawrence Avenue. Want to make it an annual event?  Let the businesses on St. Lawrence Street know! We will provide an event tool that businesses can use.

300 attendees enjoyed the St. Lawrence Avenue Summer Soirée on September 13, 2019.
Sticks Development’s merchants also participated in the Summer Soirée. Mari Chuy’s Mexican Kitchen owner Jesus Gutierrez, Michael Moreno RTC, RTC Commissioner & Reno Councilman Oscar Delgado.

Lyft Partnership: 50% Off Trips TO Midtown

The project team is providing another option for people to visit their favorite Midtown businesses during construction by partnering with Lyft to offer a 50-percent-off coupon, up to $10 off, to any rider going INTO Midtown.

To use the coupon:

  • Input the code RAPID directly into your Lyft app in the “promo” section, or
  • Click here to visit our custom claim site
  • Click here for Midtown limits

The code is valid for trips into the Midtown area within the construction zone. The code is valid for trips originating from anywhere in our community that is outside of the Midtown District.