Virginia Street – Weekly Update September 12, 2019


Starting on Monday, September 16, construction operations on Virginia Street will progress north of the current construction limits at Mt. Rose Street to Vassar Street. Virginia Street will be open to southbound-only traffic between Vassar Street and Regency Way. Two-way traffic will remain in place on Virginia Street south of Regency Way and north of Vassar Street.

Northbound traffic will be detoured at Regency Way to Wells Avenue to Holcomb Avenue.

Construction continues on side streets in Midtown. No two consecutive side streets will be closed at the same time. Businesses in Midtown continue to need your support during construction. Please use temporary boardwalks to access businesses. Thank you for your patience!

Watch the weekly project video HERE.



Midtown Business Marketing Success

Jessica Schneider, owner of Junkee Clothing Exchange in Midtown, creates mega buzz on her social channels by creating a feeling with her posts, “People want an experience, not a flyer. Create posts that stir emotion including real people and visuals.” Her recent success is demonstrated by the 12,000 people she reached partnering with Paul at Recycled Records during Record Day.  “You can also boost a post.  $100 goes a long way,” Schneider said.

Do you have a business tip to share?  Call (775) 300-1848 or email and we will include it in the weekly update.

Recycled Paul’s Birthday Bye-Bye!

Friday, September 13, 2019 at 7 PM – 11 PM

Join Paul and the new owners of Recycled Records for an evening of fun and music! Paul is retiring (and it’s his birthday!), but Recycled will REMAIN OPEN and this will give you an opportunity to meet the new owners. This event is open to any and all fans of Recycled Records, former employees, personal friends and Midtown buddies.

Please support Midtown and come see the new roadway, parking, sidewalks and colored concrete at the End of Summer Soiree on St. Lawrence St. this Friday, September 13.

Lyft Partnership: 50% Off Trips TO Midtown

The project team is providing another option for people to visit their favorite Midtown businesses during construction by partnering with Lyft to offer a 50-percent-off coupon, up to $10 off, to any rider going INTO Midtown.

To use the coupon:

  • Input the code RAPID directly into your Lyft app in the “promo” section, or
  • Click here to visit our custom claim site
  • Click here for Midtown limits

The code is valid for trips into the Midtown area within the construction zone. The code is valid for trips originating from anywhere in our community that is outside of the Midtown District.