Virginia Street Project – 6/12 Weekly Update

Virginia Street Weekly Update

June 12, 2019

Construction is starting June 17 in Midtown. Read below for information about parking, what RTC and SNC are doing to help advertise midtown businesses, and the many ways to receive project information during construction.


Upcoming Community Meetings

The project team is hosting two community meetings on June 13 and June 20. Stop by The Saint at 9 am and learn more.

Please share these meetings with your fellow business owners. They are an opportunity to receive valuable project information and ask the project team questions.



Upcoming Meetings

  • June 13: Community Meeting, 9 a.m. at the Saint, 761 S Virginia Street in Reno. City of Reno Design Review Committee will also meet following this meeting.
  • June 20: Community Meeting, 9 a.m. at the Saint, 761 S Virginia Street in Reno

Project Public Information Office Opens on Thursday

Beginning June 13, a project public information office will be open on Virginia Street for another way the community can learn about the project throughout construction. The office will provide people the opportunity to speak with a project representative in person, look at renderings and maps, and ask questions about the project. The office will be located on Virginia Street between The Z Bar and Theatre Book Store. Construction operations are scheduled to begin June 17.

Office hours:

June 13-27:

  • Monday-Thursday, 8:30 a.m. – 4:00 p.m.

Starting July 1:

  • Tuesdays between 9:00 a.m. and 1:00 p.m.
  • Thursdays between 1:00 p.m. and 5:00 p.m.
  • By appointment


Midtown Traffic Control Beginning June 17

Starting June 17, construction begins on Virginia Street between Plumb Lane and Liberty Street and nine side streets. Construction on Tahoe St., St. Lawrence Ave., Moran St., E. Taylor St., Martin St. and Caliente St. will take place between June and September 2019. Construction on Stewart St., Cheney St., and Arroyo St. will take place between August and October 2019. No two consecutive side streets will be closed at the same time. Watch the new traffic control video here.


For Businesses:

Share Your Midtown Experience: Post #VirginiaStreetProject for FREE Advertising

The RTC and SNC are supporting Midtown businesses and bringing more people to Midtown during construction. The project team is offering Midtown businesses an opportunity to receive one week of radio advertising – FREE.

There is no cost to participate. Beginning the week of June 17, 2019 and every week during construction, the business with the most customer posts on Facebook and Instagram using #VirginiaStreetProject will receive a free week of advertising on Lotus Radio. For more information please call (775) 300-1848 or email

RTC Midtown Business Videos

RTC is partnering with businesses and Yelp to create professional-quality videos of Midtown businesses.  Videos will capture the eclectic and unique vibe of Midtown and will be distributed throughout social media and paid advertising outlets. Videos will focus on each zone of construction: Zone 1 Virginia St. from Mt. Rose Street to Plumb Lane and side streets; Zone 2, Virginia Street from Mt. Rose Street to Center Street; and Zone 3, Virginia Street from Center Street to Liberty Street.  More details coming soon! These videos will be shared with Midtown businesses for their use and distribution through their social media channels.


For Customers:

Businesses are open and accessible during construction. Midtown IS: Business as Usual! Getting around Midtown is easy. View a visual guide to navigate Midtown.

Lyft Partnership: 50% Off Trips TO Midtown

The project team is providing another option for people to visit their favorite Midtown businesses during construction by partnering with Lyft to offer a 50-percent-off coupon, up to $10 off, to any rider going INTO Midtown.

To use the coupon:

  • Input the code RAPID directly into your Lyft app in the “promo” section, or
  • Click here to visit our custom claim site
  • Click here for Midtown limits


The code is valid for trips into the Midtown area within the construction zone. The code is valid for trips originating from anywhere in our community that is outside of the Midtown District.

Share Your Midtown Experience: Post #VirginiaStreetProject

The project team needs your help getting the word out about all Midtown has to offer! Help showcase your favorite Midtown businesses by posting each time you visit and using #VirginiaStreetProject.

Business Spotlight

Midtown Business Receives Major Award

Congratulations to A Little Zen Hair and Massage for receiving a Best Top Rated Local® Business in Nevada Award! Top Rated Local® is a national organization that helps businesses manage their online reputation. Businesses in each state are awarded each year.












Bad Apple Vintage Turns Four

Happy Birthday to Bad Apple Vintage and congratulations on four successful years as a Midtown business. Bad Apple Vintage is a fashion shop inspired by the ‘80s & ‘90’s and its influence on today’s fashion. They have a selection of curated goods- from vintage, new clothing, pins, patches, jewelry, and plenty of independently made goodies!