Construction Update, November 21, 2018


Shop Midtown Businesses

Small Business Saturday is right around the corner on November 24. From downloadable materials to how-to videos and more, get everything you need to spread the word, plan an event, or promote your business in the Shop Small® Studio.

To continue our support of Midtown businesses during the holiday season, The RTC Project Team will print and deliver materials to your business from the Shop Small® Studio at no cost to you.

Please email or call 775-300-1848 for more information.



Welcome to the Neighborhood!

The owners of Salt & Butter – one of Reno’s top catering and private chef companies – have brought their love for bread to Midtown! Perenn Bakery, located at 20 Saint Lawrence Avenue, opened for business on November 17 and is Midtown’s newest local neighborhood bakery. From croissants for breakfast to a tartine afternoon snack or a baguette for dinner, Perenn Bakery has all your favorite baked treats and snacks to enjoy.

Take a closer look at their menu by visiting



Construction Update

The project team will temporarily shut down construction operations beginning the evening of Friday, November 16 until Monday morning, November 26. Happy Thanksgiving!

Adjacent Projects

The RTC project team is coordinating closely with other construction projects happening near the corridor.

NV Energy is working on a gas main replacement on Wells Avenue, between Moran Street and Ryland Street. Night work is possible.  Please call (702) 402-5555 for more information.

Truckee Meadows Water Authority is anticipated to begin work on improvements between Gordon Avenue and Arlington Avenue.  Please call (775) 834-8080 for more information.

**Traffic control is subject to change and weather permitting.



Share Your Midtown Experience #VirginiaStreetProject

Sierra Nevada Construction purchased 14 turkeys on Tuesday and delivered them to the Food Bank of Northern Nevada to help hungry families this Thanksgiving! Thank you to everyone who supported Midtown District Reno businesses by posting a photo of your Midtown experience with the hashtag #VirginiaStreetProject. For each publicly visible post on Facebook or Instagram from November 13 to November 19, RTC’s contractor, Sierra Nevada Construction, donated one turkey to the Food Bank of Northern Nevada.



Continue Sharing!

Don’t forget to continue to share your experience while visiting any Midtown business by using #VirginiaStreetProject on Facebook or Instagram for the chance to receive a $10 gift card to Truckee Bagel Company. We will randomly select one recipient every week during construction. Please make sure your post is publicly visible to be eligible!



Lyft Partnership: 50 Percent Off Trips TO Midtown

Visit your favorite Midtown businesses during construction using Lyft! We’re offering a 50-percent-off coupon, up to $10 off, to any rider going INTOMidtown. To use the coupon:

  • Input the code RAPID directly into your Lyft app in the “promo” section, or
  • Click here to visit our custom claim site
  • Click here for Midtown limits

The code is valid for trips into the Midtown area within the construction zone. The code is valid for trips originating from anywhere in our community that is outside of the Midtown District.